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William Hill Casino Review

William HillAs well as having a long and proud heritage in the betting industry, William Hill runs one of the largest online casinos. In this review, we scrutinised every aspect of this gambling goliath to give you the facts. This article will cover funding and withdrawal details, the gaming experience, customer support, the mobile app and more.


All Games Roulette, Blackjack, Poker, Slots, Sports Betting, Bingo
Payout Ratio 97.24%
Launched 2000
Min. Deposit £5-£25 depending on payment method
Min. Withdrawal £5-£35 depending on payment method
License UK Gambling Commission, Gibraltar Gambling Commissioner
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Bonuses Welcome Bonus, Free Spin, Scratch Cards, Bally, Williams Interactive
Currencies British Pound, US Dollar, Canadian Dollar, Danish Kroner, Swedish Krona, Australian Dollar, Euro, Hong Kong Dollar, Japanese Yen, Singapore Dollar
Languages English, German, Chinese (Mandarin, Cantonese), Slovenian, Portuguese, Russian, French, Serbian, Spanish, Polish, Czech, Swedish, Japanese, Hungarian, Romanian, Greek

You’ll Feel Like King of the Hill at William Hill Casino!

  • Generous Welcome Bonus and Running Promotions.
  • An Extensive Variety of Payment Options
  • One of the UK’s Oldest and Most Trusted Sports Betting and Casino Companies.


  • One of the Best Ranges of Payment Options
  • One of the Oldest and the Most Famous Sportsbooks in the UK
  • All Types of Betting from Sports to Live Casino to Scratchcards.


  • Not the Best Selection of Casino Games

William Hill launched their online casino at the start of the new millennium. The company itself, however, has been around since 1934. With a heritage like that, they have built up quite the pedigree. You have every right to expect a selection of fun games, a decent payout ratio and generous rewards. In these aspects, William Hill delivers.

William Hill online casino is the culmination of almost seventy years of experience in the casino and betting industry. To write this comprehensive review, we had quite a lot of ground to cover. We went through their bonuses and promotions, payment methods, games selection and mobile experience to give you all the info you need before signing up and putting down your hard-earned money.

Software Platforms and Casino Games

Who isn’t excited at the prospect of playing some casino games? To satisfy your anticipation, we will have a look at William Hill’s collection of games as well as the software platforms they use. So, strap in and let’s get rolling!

What Are Casino Software Platforms?

Casino software platforms are the underlying computer programs on which casino games run. 3rd party software developers create the platforms as well as the games that run on them. Casinos then license this software for their online or mobile casinos, enabling players to play their favourite casino games. William Hill partners with a number of reputable software developers. Let’s take a look at a few of the best.

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As the creator of some of the most famous games for online casinos, NetEnt is a must-have for any serious casino operator. Some of their classics include Gonzo’s World and Starburst.

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Evolution Gaming

If you like to play live or mobile casino games, you should always be thankful to see Evolution Gaming among the list of developers. Because they are so ahead of the game, some casinos enlist them exclusively to curate their live casino and design their software platforms.

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Cryptologic has been around since 1995 and is one of the first pioneers of casino software development. Cryptologic take pride in the fact that they only license software to casinos that share their company principles of leadership, trust and innovation.

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Microgaming is a fellow pioneer in the online casino software industry. They were established in 1994 and have always been at the forefront of innovation. Today, they even go as far as installing features for wearable tech.

The Best Games at William Hill Casino

It wouldn’t be much fun to join a casino with a limited selection of games. That kind of defeats the purpose of playing in a limitless digital world! We just showed you that William Hill casino partners with some of the best developers in the biz. While they don’t have the most extensive selection just yet, it’s always growing, and the current games are superb.

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Slot games make up by far the largest collection of games on the William Hill casino. You will have your pick of high-quality games from old favourites to new and exciting additions. There is something for everyone, as long as everyone likes fat jackpots!

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Blackjack is the number one focus of William Hill’s table games and live casino. Arguably the most widely played casino game of all time, the options and variations William Hill offers are extensive.

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William Hill started its betting service in 1934, and it continues to this day. In this time, it has expanded to include almost every type of sport. It’s no surprise that it remains the go-to betting service for many in the UK.

Bonuses and Promo Offers

Everyone gets excited when there are fantastic bonuses and freebies being handed out. That’s why we went and found the best promotions available from William Hill casino. Let’s take a look at the welcome bonus and some of the progressive bonuses awarded over time.

Welcome Bonus

William Hill welcomes you with open arms with their £300 welcome deposit bonus.

How Bonuses Work?

Bonuses are promotions run by casinos to reward players or incentivise them to visit the site often. Bonuses usually come in the form of free money and Extra Spins. The most attractive bonus is typically the welcome bonus, or a bonus offered upon signup, but other bonuses pop up all the time. Some come with warning while others are random surprises!

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Welcome Deposit Bonus

You can get up to £300 for free on your first and second deposits. William Hill will match your deposit amount by 100%. You have to make a minimum deposit of £10 regardless of your payment option. You can’t ask for a better start than £300 of free cash!

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Download Deposit Bonus

You will qualify for a separate first deposit bonus if you download the casino software to play. You will need to make a minimum deposit of £35 that they will match 100% up to £200.

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Second Deposit Bonus

As if a first welcome deposit bonus wasn’t enough to give you a happy start on William Hill casino, there is a second deposit bonus as well. They will match a second minimum £35 deposit by 75% up to £100.

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Live Casino Bonus

You can also take a seat at the table for free with a tailor-made live casino bonus at William Hill’s live casino site. They will match your first deposit by 100% up to £100. Separate wagering requirements and T&Cs apply.

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Get Your Extra Spins

By using the provided opt-in code, you can get 50 completely Extra Spins with no deposit required! The Extra Spins will be dealt out at ten daily Extra Spins for five consecutive days. If this doesn’t get you in the mood to play, nothing will.

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Specific Casino Bonuses

William Hill is split into three sites: an online casino game site, a live casino site and a sports betting site. There are site-specific promotions on all three! These change regularly, so keep your eyes open for rewarding promotions.

Mobile Casino

We probably don’t need to convince you why the convenience of playing your favourite casino games on mobile is so great. However, it’s worth pointing out what William Hill has to offer on this platform

Why Do You Want a Mobile-Ready Casino?

Mobile-ready casinos put more money in your pocket—literally! Never again miss the opportunity to grab a bonus or have to opt out of a tournament because you need to catch the bus or cook dinner.  Casino apps and games on mobile are just as good, if not better, than their desktop versions and come with the added convenience of going everywhere with you.

Equal Quality Gaming Experiences

Aware of the massive demand for casino games on mobile, platform developers create games specifically for this platform. Some games are even designed exclusively for apps.

Gambling on the Go

We take our phones or tablets just about everywhere with us. No matter whether you are stuck in the tube or traffic, you will now be able to kill time with your favourite hobby.

More Chances to Win

By having a mobile account, you will qualify for mobile-only promotions and bonuses. You will never miss out on any limited-time offers.

Secure Payment Methods

We are all a little nervous about the personal information we keep on our phones. For this reason, mobile casino apps come equipped with extra security measures to keep you safe.

The William Hill Mobile App

The good news for all of you gamblers on the go is that there is a William Hill casino app for mobile! If you join the William Hill Casino, you will be able to take that same experience with you. Here’s what we thought about it.

Uncompromising Gaming Experiences

A few of the software platforms used by William Hill come from developers who specialise in mobile software, like Evolution Gaming. The games you play will feel tailor-made for mobile (because some of them are).

Specialised Apps

There are separate apps for sports betting, the live casino, the online casino, poker and bingo. This streamlines the process and improves the overall experience.

Smooth User Interface

Because each app serves a specific purpose, they are extremely easy to use. Many mobile casino apps feel cluttered and overwhelming, but not the William Hill casino apps.

Available on Android and Apple devices

No matter your device of choice, you will have access to the same great William Hill mobile experience. All the apps are available on both operating systems.

Live Casino

Nothing can beat that feeling of walking into a casino, sitting down at a table, placing your bets with the croupier and playing alongside your peers. Or can it? William Hill Casino offers a live casino feature that brings the casino to you.

Is Playing Live That Much Better?

Playing and winning live is a uniquely thrilling experience that’s hard to replicate. Luckily, we live in a day and age where a webcam can transport you into the thick of the action. If you are on the go, that same live casino experience is accessible anywhere via your mobile. Here’s what you can expect from William Hill’s live casino.

Wide Variety of Games

Blackjack is the crown jewel of William Hill’s live casino. However, there are more than enough games and tables for the avid poker, baccarat and roulette player.

Play in Your Language

As part of their commitment to fairness and accessibility, you can play in the supported language of your choosing. William Hill provides for many different languages on its site.

Personalized Bonuses and Promotions

The live casino section of the William Hill Casino comes with its own tailor-made bonuses. Take advantage of them for free chances to win.

Payment and Withdrawals

To avoid any awkwardness or frustrations, you should always review an online casino’s payment methods. Generally, the more payment options, the better. With almost 30 payment methods to choose from, you are spoilt for choice at William Hill.

Payment Methods and Fees

When it comes to payment methods, you will never be left stranded with William Hill. They offer one of the longest lists of payment methods we have come across. To top it off, there are also no deposit fees. Here are some of the payment options available.

Cards like Visa, Mastercard and Maestro.

E-wallets like entropay, Pingit, Skrill, PayPal, Neteller, WebMoney, Yandex and Qiwi Wallet.

Online banking like ecopayz, eps Uberweisung, Euteller, Fast Bank Transfer, giropay, Instadebit, POLi, safetypay, SOFORT and Trustly.

Cash vouchers like William Hill Cash Direct, Paysafecard, todito Cash and Neosurf.

Cash transfers through your bank are also accepted.

Minimum Deposits

The minimum and maximum deposit amounts depend on the type of payment method you use. Cards have the lowest minimum deposit at £5 and the highest maximum at £99 000. E-wallets have a blanket £10 minimum deposit but vary in their maximum deposits between £1 500 and £80 000.

Next up, all online banking gateways have a minimum deposit of £10 and a maximum of £10 000. Cash vouchers, of which William Hill conveniently operates their own, also have a £10 minimum deposit, and the maximum varies between £200 and £12 000.

Lastly, bank transfers or cheques have the highest minimum of £25 but also the highest maximum of £100 000.

When you make your first and second deposits, keep the conditions of the welcome deposit bonuses in mind.

Understanding Withdrawal Rules

Withdrawal conditions are also dependant on which payment method you use to transact. All cards and e-wallets have a minimum of £5. Yandex Money is the only exception at £25. On the other hand, all the online banking channels have a minimum withdrawal amount of £25 except Instadebit, which has a £5 minimum. Each type of voucher comes with its own minimum. Lastly, the minimum for bank transfers and cheques is £25.

Withdrawal times vary dramatically on William Hill Casino. William Hill’s Cash Vouchers are the only instant withdrawal option available. E-wallets have the second fastest processing times and take one day. The rest can take anywhere from 3-10 days.

Maximum withdrawal limits depend on the payment method of your choice. The lowest is £5 000 and the highest is £100 000 (available through bank transfer). A final caveat is that your withdrawal method must be the same as your deposit method.

Fair or Not?

As you can see from the exhaustive list of payment methods, there is something for everyone at William Hill. It’s also a relief to know that they charge no fees for deposits and withdrawals. Their minimum and maximum deposit and withdrawal amounts are also generous and varied. Our only criticism is that some payment methods have long withdrawal processing times.

William Hill Casino Customer Support

The quality of customer support service you get at a casino can make or break the entire experience. It determines the speed at which they resolve your problems and the amount of trust you can place in the site. We reviewed William Hill’s customer support and found it to be courteous and timely. Take a look at our findings below.

About the Company

William Hill takes a lot of pride in their rich heritage, which has been cultivated throughout many years in the casino and betting industry. The road began when William Hill himself started to operate a telephone in 1934. The rest is history.

Since then, it has only been upwards and onwards for William Hill. They gradually expanded into physical betting shops until they were the largest credit betting organisation in the world. They have acquired and been acquired by multiple companies throughout the decades. They were last purchased by Cinven and CVC Partners for £825 million in 1999.

1998 was when they first went online with their sportsbook service. In 2000, they launched the online casino as the natural next step for their expansion and innovation. In 2008 they purchased assets from one of the most prominent software platform developers, Playtech, and launched William Hill Online.

By 2014, their mobile app had already reached 2 million downloads. In 2017 alone, almost 2.4 million people gambled using one of William Hill’s online casinos. These figures prove their massive success.

Despite this success, William Hill still places a lot of importance on remaining a trusted member of the casino market. On top of their licenses with the UK Gambling Commission and the Gibraltar Gambling Commissioner, they also became the first online casino to be awarded a full gaming license by the Nevada Gaming Commission.

William Hill supports and promotes responsible gambling through numerous regulators and charities. They provide tools to limit problem gamblers by enforcing account restrictions, and they also refer players to organisations like Gamblers Anonymous and Gamcare. You can read more about their commitment to responsible gambling on their website.

Final Verdict

William Hill has something to offer everyone and in more ways than one. No matter what your preferred form of gambling is, they have you covered with everything from sports betting to table games to video slots.

They top off the experience with a number of promotions, including various welcome bonuses and exclusive benefits on the mobile app. If you encounter any issues, they provide extensive help guides on their site as well as three channels for customer support.

You can take pride in the fact that you are taking part in a long and proud heritage by gaming with William Hill.

Jack Roux

Jack Roux

Jack is an avid gambler who loves online casino gaming. He has a knack for poker, but his true passion is roulette. He discovered his love for gambling while studying to get his MBA and hasn’t looked back since. He knows the ins and outs of all the best in online casino games and sites, but most importantly what features to look for when rating and reviewing new online casino sites.